RetailHeatmap™

Provides in-depth customer engagement analytics within the zone of interest of a store, to have a better understanding of the user behaviour, and identify the most and least visited areas.

Engagement Store Comparison

Utilising Centroid™, the customers’ movement can be monitored and analysed by re-using the video stream from the existing CCTV system.

Product-level Engagement Analytics by Skeleton Tracking

Avoid Sales Opportunities with Empty Shelf/Rack Detection

Heatmap - Analyse Customer Behaviour within the Store

Combining CCTV cameras with Centroid™ will produce heatmap analytics that helps retailers visualise customers’ shopping journey within the store. Heatmap data can be combined with sales data to obtain the correlation between the customer engagement in a zone and the conversion of sales.

Visualise Customer’s In-Store Shopping Journey

Using path counting to visualise the traffic flow of visitors to determine which pathways are often used to plan placements of advertisement displays and digital signages while traffic heatmap provides in-depth view into how engaged shoppers are to determine the effectiveness of those displays and signages.

Heatmap Dashboard

Allow user to draw multiple area polygon at Heatmap Dashboard to obtain heatmap analytics for area of interest, to measure engagement in each zone at different time of the day, or different time of the year.

Features

AI Video analytics

AI image processing technology is a key development in our people counting technology to ensure all counters across different locations can reach 99.5% accuracy.

Heatmap Analytics

Combining CCTV cameras with Centroid™ will produce heatmap analytics that helps retailers visualise customers’ shopping journey within the store.

Product Engagement Analytics

Utilising Centroid™, the customers’ movement can be monitored and analysed by re-using the video stream from the existing CCTV system.